Club Titan

LITERATI
BRANDING, ILLUSTRATION, SOCIAL MEDIA, WEB, EMAIL

I created branding for Club Titan, Literati’s young adult book club. While the club is geared towards kids 13 and up, it is also appropriate for adults looking for quick, fun reads. It is also meant to act as a natural transition for kids who want to move to the Luminary clubs once they get older.

Because of this, there are elements of both Kids and Luminary clubs built in to the branding. I chose a simple, line art illustration style that would appeal to both teens and adults. The color palette uses tints and shades of Literati teal to give depth to the illustrations - but is also designed to be flexible and could work with any secondary color from the Literati brand. Finally, I paired this illustration style with the same fonts used in the rest of the brand, but used the heaviest weight of our san serif font to compliment the geometric illustrations and add an additional twist. The final effect is a versatile brand that can grow with the company and that is appealing to teens and adults alike.

To launch the Club Titan, I designed a landing page, social media graphics promoting the launch, and an email series that is sent to customers of the club.