Qué Sazón

BRANDING, LOGO DESIGN, PACKAGING, ILLUSTRATION, SOCIAL MEDIA, WEB

Qué Sazón is a food brand based in Austin, Texas. They offer their own signature salsas and can be found popping up at different events around the city, including the Texas Farmers Market at Mueller. 

Chef Alex came to me with a vision for his brand, and I helped him bring it to life. The molcajete is the visual cornerstone of the brand -  it represents his authentic, small-batch approach to cooking. The colors are based on the Mexican flag, another nod to the brand’s roots. The typography and illustration style are playful and expressive. The result is an approachable, friendly brand that serves as a guarantee of quality, and, most importantly, sazón.